November 11, 2009

Horne's "The Ivy League", 1951

(click to enlarge)

"The Ivy League is smart, distinctive and sensible as it conforms to natural body lines...no built up excess padding, no binding...just easy freedom."

Source:

Pittsburgh Post-Gazette - 8/25/51

[Author comment: This is the earliest "Ivy League" clothing reference that I have discovered.]

1 comment:

  1. Richard MNovember 11, 2009 at 6:27 AM

    A good explanation-it was the pared down look, after the football shoulders of the 40's.

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