The Ivy League Look

If the shoe fits, 1962

2012-01-28T02:54:00.000-05:00

(click to enlarge)

Source:

Playboy - September 1962

Brooks Brothers Number Two(s), 1932-1964

2012-01-21T18:49:00.001-05:00

(click to enlarge)

Three new styles of ready-made suits have been added to our stock for this Spring. The familiar Brooks Brothers' models are continued unchanged and are supplemented by these three new styles, which are both single and double breasted - some with plaited trousers - the coats more closely fitted and with squarer shoulders.

Source:

The New Yorker - 2/27/32

(click to enlarge)

Furthermore, there are five different models which include our new close fitting, square shouldered coats in addition to our older models with natural shoulders. All models have soft rolled lapels.

Source:

The New Yorker - 4/23/32

The ready-made dealers, in fact, have taken several leaves from their custom brothers' books this year, both in unusually smart cloths and styles. The latter are generally giving more breadth to the shoulders and slightly less to the waist, and the best of these suits are so expertly cut and made that they achieve the desired effect without any shoulder padding. In any event, it's a style that has far more individuality than the usual ready-to-wear garment.

A somewhat surprising thing in connection with this trend is the way Brooks have taken the style up. Of course, Brooks still have their tables piled with the good old soft-roll, high-lapel sack coats that have been the accepted college and bond-salesman uniform for so long, but up on another floor, where the more conservative Brooks customer will never find it, is a whole new assortment of clothing hung on hangers in showcases, with two-button coats, peaked lapels, and pleated-waistband trousers! The models are single and double-breasted and show a nice refinement in design. This is especially true of the peaked lapels; they have a rather square cut that does not distract from their smartness, and also does not put your eye out any time you bend your head. From $50 up.

Source:

The New Yorker - 4/16/32

(click to enlarge)

Brooks Brothers' ready-made suits for Spring include double and single breasted models in two different styles... one with natural, the other with squarer shoulders.

Source:

The New Yorker - 3/9/35

(click to enlarge)

The Brooks Brothers staff unanimously deplores the later Number Two line, with fitted waist and square, padded shoulders. It was introduced as a concession to the Depression, and is now, they hope, on the way out.

Source:

The New Yorker - 5/7/38

(click to enlarge)

There never was a No. 2. For a few unhappy years, there was a No 222. It had a two-button jacket and pleated pants. Eventually, the pleats were banished, leaving a two-button suit called, inexplicably, No. 3.

Source:

"The suits on the Brooks Brothers Men" - New York Times - 8/15/76

(click to enlarge)

Source:

The New Yorker - 3/21/64

[Note: Their 1961 two button suit is also sometimes known as the "Number 2". According to Esquire, the Fitzgerald model is a modified version of this suit. -katon]

The Two-Button Suit, 1962

2012-01-15T06:49:00.001-05:00

(click to enlarge)

The Ivy League Look is now petering out and the two button suit is back in a burst of presidential glory. [. . . ] Brooks Brothers, the famous stamping ground of the Ivy League look, saw the two button suit revival coming from a long way back. Brooks has been perfecting its new two button collection for two years. President Kennedy's sponsorship of the new style is purely coincidental.

Source:

Capital Times - 2/23/62

Bostonian's Sewing Circle, 1965

2012-01-08T12:14:00.000-05:00

(click to enlarge)

Source:

Playboy - December 1965

The Brooks Number Three, 1941

2012-01-01T01:16:00.000-05:00

(click to enlarge)

Source:

The New Yorker - 9/20/41

(click to enlarge)

Source:

The New Yorker - 10/11/41

Its new model, daringly called the Brooks Number Three Suit, has a coat with very slightly padded shoulders and a very slightly shaped waist; it must have been quite a decision for the old house, all in all.

Source:

The New Yorker - 10/04/41

(click to enlarge)

Sinatra is no fashion plate and has yet to become as excited about the Brooks Brothers No. 3 sack suit as do most nouveau riche entertainers. His proudest possession is a gold identification tag which he wears on his wrist. If the time ever arrives when he is stampeded to death by his fans, the police who recover the body are likely to find themselves in a quandary. For the tag carries the name of "Tami Mauriello," a heavyweight boxer, who gave it to Sinatra when his draft number came up.

Source:

LIFE - 5/3/43

[Note: The Brooks Number Three was remodeled in the late 60s. -katon]

Ivy League Forum, 1956

2011-12-23T01:13:00.001-05:00

(click to enlarge)

"I prefer the Ivy League because it has become high fashion. It is the radical look of today. It's the only way the radical dresser can go today."

(click to enlarge)

"My understanding of Ivy League as a boy was certain groups of schools. Period. Nothing to do with clothing. Now it suddenly has been developed and enlarged upon. It is a way of clothing we have been using for well over 100 years. We are stuck with it. Now the country has gone mad. Somebody latches on to a term and they call it the Ivy League. They can't very well call it the 'Brooks.'"

(click to enlarge)

"Whether to stick to authentic Ivy League is an individual problem. Some of us are faddists, some traditional Ivy Leaguers. Whichever it is is unimportant. The important thing is that we promote whatever we think Ivy League is. In the shirt field what is authentic Ivy League? An unlined collar and shirt with a button at the back. In oxford it is yarn dyed. It is a checked broadcloth, but it can't be a pink check, it has got to be red. In colored oxford it can't be mint or olive it has to be avocado. Maybe the guy who wears just the white shirt with the traditional Ivy Suit wouldn't be caught dead with a red oxford shirt but both are in the category of Ivy League..."

(click to enlarge)

"The real Ivy League customer never went to the black or charcoal. He had deep tone suits, the Oxford gray. He had his navy blue in unfinished worsted for dressy occasions, possibly an olive shade for every day events. He may have clear cuts, also multi-colored tweeds. At an informal cocktail party this same guy might wear his chino trousers with a nice sport coat. The same fellow might have the smoking jacket, the cocktail type of clothing Brooks has gotten so much publicity on."

(click to enlarge)

"There is always a place for the double-breasted with the natural shoulders, flap pockets, tailored lapels."

(click to enlarge)

"The natural shoulder can be applied to either the two or three button coats or to the double breasteds, it is a philosophy of life."

(click to enlarge)

"We just don't want it misused; it's too good a thing. It isn't a fad, it is just (for most) a new concept of clothing. Why do people buy Cadillacs? Because they are different, outstanding. Hitch your wagon to a star, why not? But keep it straight, don't foul it up because it will be here for a long time."

Source:

Men's Wear - 2/10/56

Yule at Yale, 1960

2011-12-18T05:10:00.000-05:00

(click to enlarge)

Source:

Yale Daily News - 12/7/60

Vest on Campus, 1968

2011-12-14T09:20:00.003-05:00

Source:

Palm Beach Post - 8/22/68

Give a sport shirt this year, 1960

2011-12-10T16:45:00.000-05:00

(click to enlarge)

Source:

The Daily Princetonian - 12/8/60

Philips, 1963

2011-12-07T09:02:00.004-05:00

Source:

flickr

Boat neck pullover, 1959

2011-12-03T21:48:00.000-05:00

(click to enlarge)

Source:

Cornell Daily Sun - 12/1/59

Versatile! (1960)

2011-11-27T21:14:00.000-05:00

(click to enlarge)

Source:

Yale Daily News - 11/3/60

The Kent Reversible, 1932

2011-11-22T18:23:00.002-05:00

Source:

The Daily Princetonian - 11/18/32

The Ivy League Look Goes National, 1955

2011-11-17T04:00:00.005-05:00

Back to School -

The Ivy League Look Goes National

When the collegian hits the campus this fall, he'll find a distinct Ivy League Flavor - no matter what section of the country he's in. Regional customs, climates and sporadic fads still allow plenty of variety in campus wear. But the New England B.M.O.C.* - with his over-all conservative, well-groomed look and his careful attention to offbeat detail - will be seen on campuses from the Sierra Nevada to the Appalachians.

*Big Man On Campus

Old Favorites, New Eastern Touches on Campus

A freshman is almost always afraid of looking like a freshman. He finds out quickly that, as far as his clothes go, little things mean a lot. But he - as well as the bona fide upper classman - will be on safe ground with a wardrobe built along the lines shown in these pictures. Some of the best sellers are firmly entrenched favorites, others are new, but all will be seen on U.S. campuses this fall.

Source -

Look Magazine - 8/23/55

Simple on purpose(?), 1964

2011-11-12T22:30:00.003-05:00

(click to enlarge)

Cardigan sweater in 100% imported cashmere, with full saddle shoulder and narrow self piping border.

Source:

The New Yorker - 10/24/64

The Cashmere Goat

Cashmere gets its name from the goat which is a domestic animal in the high mountain regions of the Cashmere (or Kashmir) province of India. Essentially the same animal is found in other countries of the Himalaya ranges and the name "Tibet" goat is frequently used in referring to the animal from which this special wool is obtained.

Collecting the Wool

The goat is covered with coarse, shaggy hair, beneath which is the soft, downy wool fiber used in making cashmere yarn. The goats are not sheared or clipped as are sheep; instead, twice a year, as the animals are shedding, the loosened down is combed out and saved. In addition, wool is picked off the twigs and underbrush against which the goats have rubbed as they grazed. Traders tour the country periodically, buying wool from the herdsmen, and sending it out to a collection point where it is baled and made ready for its journey to the processing plant.

The total amount of hair obtained from a single animal is almost incredibly small. It averages no more than six or eight ounces per year, according to most authorities. This means that the operations of a firm such as Cashmere are dependent on the collection of a handful of hair from as many as twenty or twenty-five million goats, living in nearly inaccessible areas of distant mountain countries. With such a tenuous supply line for its primary raw material, the business of processing cashmere might seem a highly venturesome undertaking. But such is not the case. The cashmere industry is vigorous and well-established, and its roots extend back for centuries.

Opening and Scouring

The first operations in the conversion of the dirty, unpromising, raw cashmere into a soft, beautiful yarn are opening and scouring.

Opening separates the fibers from some of the heavier impurities and helps to fluff them up, overcoming much of the matting which is evident as the wool is removed from the bale. Scouring, which follows, is the step in which the raw stock is freed entirely of the dirt and grease— normally present in such quantity as to represent as much as one-third of the total weight of the bale. The scouring operation is a most delicate step, for the fibers may be easily damaged.

Wallace Adler, Vice President of Erie Dyeing and Processing Company, is in charge of all the technical aspects of processing, and critical operations such as scouring, de-hairing and dyeing of the cashmere are under his personal direction.

"Cashmere may be ruined by processing techniques which are considered routine in the handling of ordinary wool," Mr. Adler points out. "The soft down is highly sensitive to alkali and it is much more sensitive to excess soda ash than is other wool. It is also readily damaged by too high a temperature during processing."

Under Mr. Adler's direction, Erie has conducted extensive research in the problem of scouring, and the technique which has been developed has proved both safe and effective.

The equipment used is what is known in the textile trade as a five-bowl scouring train. This is a unit consisting of five long rectangular tanks (commonly called bowls) each of which is equipped with rows of mechanically-operated forks that gently manipulate the wool and urge it along to the end of the tank where an apron transfers it to the next unit. Each bowl is for a specific function in the scouring process. The first is filled with plain water, held to a temperature of 100 degrees, and serves to condition the wool, by wetting it out and bringing its temperature up close to that required in the next steps. It also removes solid dirt particles and soluble salts from the wool. The second and third bowls contain scouring solution and the fourth and fifth are plain water rinses, which also provide a two-step drop in temperature to avoid cooling the scoured wool too suddenly.

Triton Used

Erie uses Triton, Rohm & Haas synthetic detergent, in each of the two scouring steps. The complete scouring formulation includes a carefully regulated amount of soda ash and certain other chemicals which support the detergent and emulsifying action of the Triton. The resulting scour is mild and gentle, yet it removes even the most stubborn grease and grime from the cashmere. After scouring, the wool is dried and then taken to the de-hairing room for removal of the unwanted hairs. This secret process can be described only in terms of end result: the cashmere enters the room heavily contaminated with stiff, coarse hairs; it leaves as downy wool with all these objectionable hairs removed.

The cashmere stock is now ready for the various operations which change it into yarn. These steps include blending, mixing, picking, carding, spinning and dyeing. These are typical wool-processing operations, found in any woolen mill, but they are performed at Erie with constant attention to the extra-fine quality of the fiber being worked.

Dyeing is of special interest, since it may be performed at any of three different points in the manufacturing process: the raw stock may be dyed right after de-hairing; the yarn may be dyed in the skein; or the sweaters may be dyed as completed garments. The choice depends primarily upon the quantities involved. When an order calls for a large number of sweaters in a single shade, the stock-dye process is commonly selected. For the opposite situation, where only a few items in a given color are required, dyeing of the finished garment is the most practical. For requirements that fall between these two extremes, the skein-dye process is the choice. In any of the dyeing operations, Triton may be used as a dye-assist. It is particularly helpful in the stock-dye process where the color must penetrate every fiber of the kettle-load of wool. In skein dyeing, as in the dyeing of the finished garment, the Triton helps to insure a uniform deposit of the dye all the way through the yarn. All dyeing at Erie is precisely regulated by automatic controls, for every effort is made to avoid any unnecessary handling of the cashmere yarn when wet. For this reason, Erie does not strip colors and re-dye - a procedure which is thoroughly practical with other kinds of wool. Cashmere must be dyed right the first time.

Full-Fashioned Knitting

The yarn which has been processed so carefully and dyed with such skill and precision is now ready for Cashmere Corporation's knitting room. Here the painstaking attention to perfection in every detail continues as the yarn is threaded onto the long rows of full-fashioned knitting machines on which the sweaters are made.

Full-fashioned knitting is essential in the production of top-quality sweaters of the type featured by Cashmere Corporation for only by this technique can the perfect fit be built into the garment.

Fronts and backs of the sweaters are knitted separately, as are the sleeves. The parts are then joined, with the sleeves being looped into the armholes on looping machines. The sweaters are now completed and the label— Hadley Cashmere— is sewn in. Hadley is the trade name for all the sweaters manufactured by Cashmere Corporation.

Source:

"Cashmere - Mink of the Sweater Trade", The Rohm & Haas Reporter - November-December 1952

"I Don't Want a Double-Breasted DRAPE!", 1939

2011-11-05T18:19:00.000-04:00

It is cut on the same straight hanging body lines, "softly" tailored, with natural shoulders, and center vent. The trousers are not pleated and taper but little.

Source:

The Daily Princetonian - 11/8/39

Moccasin Oxfords, 1949

2011-10-29T18:34:00.000-04:00

Source:

Daily Princetonian - 10/31/49

Blazer Silk, Norman Hilton, 1957

2011-10-25T06:00:00.001-04:00

(click to enlarge)

Source:

The New Yorker - 5/18/57

Camel's Back, 1958

2011-10-22T19:04:00.008-04:00

(click to enlarge)

Source:

The New Yorker - 10/25/58

Shortly after the close of the World War, S. Stroock & Co., Inc., in its own laboratories, and with the aid of specialized chemists, skilled textile machinery technicians and intensively drilled workmen, began in its mills at Newburgh-on-Hudson, N.Y., a series of exhaustive experiments with the determination to produce commercially a cloth of 100% pure, fine camel hair through the exhaustive use of the "noil" and the finest portion of the No. 1 Quality fibre after continuous combing. [. . .] The accomplishment of this task, the development by Stroock of this wholly-new method of processing 100% pure, fine camel hair - the production of a cloth "fit for a king," yet available to all - is today still one of the rare and outstanding achievements of Western World textile manufacturing, and so recognized throughout the length and breadth of Occidental countries.

Source:

The Story of Camel Hair by S. Stroock & Co., 1936

(click to enlarge)

Source:

The Evening News - 11/8/68

Update:

(click to enlarge)

Source:

The Evening News - 6/15/85

Coca-Cola, ...with a special zing, 1964

2011-10-19T03:00:00.000-04:00

(click to enlarge)

The Lambskin Itself, 1962

2011-10-16T23:11:00.000-04:00

(click to enlarge)

Source:

Yale Daily News - 11/6/62

Viyella Jacket, Saks Fifth Avenue, 1955

2011-10-11T06:00:00.003-04:00

(click to enlarge)

Source:

The New Yorker - 11/12/55

Classic Clothesmanship, 1960

2011-10-07T17:35:00.000-04:00


(click to enlarge)

Source:

Cavalier Daily - 10/25/60

After working 2 years in a large Midwest department store, Ed Michtom opened a men’s clothing store at 306 East Main Street in 1947. Michtom bought his merchandise direct from the factory and offered the best brands of clothing and shoes, along with tailoring, pressing and finishing services.

Source:

Ed Michtom's Men's Clothing Store - Albemarle Charlottesville Historical Society

Great for sports cars, 1964

2011-10-02T15:53:00.000-04:00

(click to enlarge)

Source:

Cornell Daily Sun - 9/24/64

The Eljo's shirt, 1957

2011-09-26T19:56:00.000-04:00

(click to enlarge)

Made especially for us in our four buttons pullover model, oxford cloth, flap pocket, and tapered sides.

Source:

Cavalier Daily - 10/9/57

Good Combinations, 1939

2011-09-19T12:16:00.000-04:00

(click to enlarge)

Source:

The New Yorker - 8/12/39

The "Cornell Playboy", 1960

2011-09-12T15:55:00.003-04:00

(click to enlarge)

The tux that features authentic "Ivy" Styling in every detail: natural shoulders with minimum padding . . . Narrowed sleeves . . . smoother through chest and waist . . . slender lapels, center vent, flap pockets.

Source:

Cornell Daily Sun - 2/16/60

Our British Stripes, 1961

2011-09-08T20:09:00.002-04:00

Source:

The New Yorker - 10/21/61

The Brooks No. 4, 1948

2011-08-29T17:04:00.000-04:00

(click to enlarge)

Source:

The New Yorker - 4/24/48

Corduroy Combo, 1959

2011-08-22T19:14:00.000-04:00

(click to enlarge)

Source:

Playboy - September 1959

Country Clothes, Norman Hilton

2011-08-15T06:00:00.001-04:00

Source: The New Yorker (early 1960s) via Men of Habit

Washable Cotton Denim Jackets, 1962

2011-08-08T18:22:00.000-04:00

(click to enlarge)

Source:

Yale Daily News - 4/12/62

Summer Hats, 1958

2011-08-02T21:08:00.000-04:00

Source:

The New Yorker - 5/10/58

For People of Inherent Good Taste, 1955

2011-07-28T08:48:00.007-04:00

From April to August 1955, Glenmore Distilleries Company ran a sartorially splendid series of advertisements for its whisk(e)y brands in LIFE magazine, with artwork by Alexander Ross.

Although not exclusively clad in Ivy apparel, the dapper gentlemen depicted here display some familiar elements: natural shoulders, button-down collars, club collars, narrow ties, narrow lapels. All while heartily enjoying their alcohol and the company of other nicely-attired gentlemen.

Nothing screams "good whisk(e)y" better than locker room drinks with a man sporting just a towel.

Of note: The distilled spirits industry did not use women to advertise their products until 1959, and Glenmore was, reportedly, the first to break with this tradition.

Cotton Etamine Pullovers, Brooks Brothers, 1983-1984

2011-07-26T07:00:00.006-04:00

(click to enlarge)

Source:

Palm Beach Post - 3/28/83 (top)

Palm Beach Daily News - 3/14/84 (bottom)

For Tinseth

Still think you're in shirtsleeves, 1956

2011-07-24T21:17:00.000-04:00

(click to enlarge)

Source:

The New Yorker - 5/26/56

Brooks Brothers Own Make Shirts, 1960

2011-07-22T11:40:00.003-04:00

(click to enlarge)

"In addition, we have interesting collar styles for specialized purposes - The Tab, Low Slope (for the husky man) and Clifford (a button-down collar with shorter points and no roll)."

Source:

Pittsburgh Post-Gazette - 8/26/60

In Bermuda, Jamaica or tennis lengths, 1958

2011-07-17T16:42:00.000-04:00

(click to enlarge)

Source:

The New Yorker - 4/19/58

Carl Buck & Dominic Maresca, 1966

2011-07-10T18:34:00.000-04:00


(click to enlarge)

Source:

Yale Daily News - 6/1/66

Our Regatta Shirt, 1965

2011-07-02T19:52:00.000-04:00

Source:

The New Yorker - 6/19/65

UNC Chapel Hill, 1964

2011-06-29T11:23:00.003-04:00

Source:

www.chapelhillmemories.com

Batik Jackets With a Difference, 1961

2011-06-26T15:10:00.000-04:00

(click to enlarge)

Source:

Yale Daily News - 3/16/61

A correction...

2011-06-20T10:35:00.004-04:00

We were delighted to receive the following e-mail containing a correction to the editor's note in the post Everything You Always Wanted to Know About.... We had implied that Mr. Steere, author of the Toledo Blade article, had seen an advance copy of The Official Preppy Handbook. Apparently not, according to David Kenger:

My name is David and Michael Steere and I were friends while attending the University of Michigan. Upon graduation, Mike’s first job was with the Toledo Blade where he regularly wrote Feature Articles for the weekend editions. The “Prepdom Craze”, if you will, was swirling around the University and gave Mike an idea: he said, “Dave, you own more wool than what’s in Australia; would you like to help me write a Sunday story on what being a “Preppie” is? With NO assist from that gawdawful book that came out shortly after this was published, we met at the Blade offices in Toledo then adjourned to a nearby steakhouse where over a number of martinis and 3 inch steaks the story was conceived, from “SMOKES” to the “stateroom key from the RMS Olympic, Grandmama’s 1927 crossing”, to Dad’s watch worn on the inside of the wrist. That photograph is of me; missing from the original article is a second photo of me wearing a navy blazer and holding a Scotch Rocks glass and cigarette in one hand. Please give Mike full credit. He is an excellent writer, interviewer and old friend.

Regards,

David Kenger

J. Press Stock Clearance Sale, 1961

2011-06-14T19:13:00.000-04:00

(click to enlarge)

Source:

Yale Daily News - 4/24/61

Collector's item, 1966

2011-06-06T01:25:00.000-04:00

(click to enlarge)

Source:

The New Yorker - 4/16/66

An Offer Worth Considering, Chipp

2011-06-03T09:35:00.004-04:00

The following offer is good for the next three days ONLY:

Purchase one bespoke suit tailored using Holland & Sherry’s Escorial* fabric for $625,000 and I will give you, absolulely for free, my town house condominium located on Preakness Mountain in Wayne, NJ and a black Saab SUV, which is in perfect running condition and has less than 18,000 miles of use. The town house will be unfurnished. The Saab will have a full tank of gas.

Chipp 2 Blog

Escorial® is a fibre rich in history and geography. Travelling the globe from North Africa's highest mountains, to the El Escorial palace in Spain before reaching Australia and New Zealand centuries later. The Delicate, time consuming processes, from harvesting the fleece to the finished fabric, as well as its unique heritage, makes Escorial® the most exceptional and purest fibre in the world. In mankind's constant quest to discover the finest. Escorial® is the fulfilment of that dream. Nothing comes closer. Today Escorial® is the world's finest naturally grown fibre, so rare there are only three remaining flocks in the world purely descendent from the original royal Escorial flock. One in New Zealand and two in Australia, where breeders are still committed to preserving the legacy of these fine merino sheep. Then only through a limited selection of the best spinners and weavers does Escorial® find its way into the finest of clothes.

Madras, 1949

2011-06-02T10:56:00.004-04:00

Source:

LIFE Magazine - 12/5/49 via Christopher Sharp, Ivy-Style.com

Jet blacks in the Ivy League Tradition, 1959

2011-05-30T00:49:00.001-04:00

(click to enlarge)

Source:

The Daily Princetonian - 6/20/59

There's something about Weejuns, 1967

2011-05-22T20:35:00.000-04:00

(click to enlarge)

Source:

The New Yorker - 4/22/67

Fraternity Weekend Needs, 1960

2011-05-15T21:00:00.000-04:00

(click to enlarge)

Source:

Yale Daily News - 4/29/60

Madison Avenue Sets the Style, 1956

2011-05-12T13:30:00.001-04:00

(click image to enlarge)

"The clothing style now favored by the men of Madison av. is what is loosely referred to as Ivy. This trend is significant because Ivy has long been associated with the avenue. A group of tradition minded men's shops on Madison - on which Brooks Brothers is the most noted - have carefully nurtured, preserved and defended the style for more than 60 years."

Source:

Apparel Arts/Esquire - 1956

Flawless natural shoulder suits, 1961

2011-05-09T02:04:00.000-04:00

(click to enlarge)

Source:

The New Yorker - 5/16/61

Customized Seercord Suits, 1950

2011-05-03T15:04:00.000-04:00

(click to enlarge)

1. Natural Shoulders
2. No front dart
3. Raised lap seams
4. 10 inch hook vent
5. Regular pockets and flaps
6. Ocean pearl buttons
7. Tapered trousers without pleats

Source:

The Daily Princetonian - 4/14/1950

Brooks Brothers, 1926

2011-04-27T06:00:00.004-04:00

Source: Mark D. Chou

Summer Hats, 1964

2011-04-25T19:55:00.000-04:00

Source:

The New Yorker - 5/16/64

"Why pay less than $10 for a canvas shoe?", 1966

2011-04-18T21:35:00.000-04:00

Source:

The Williams Record - 5/17/66

Hart, Schaffner & Marx, Relax..., 1957

2011-04-15T09:06:00.003-04:00

(click image to enlarge)

Source:

LIFE magazine - 5/13/57 via FNB

India Madras Blazers, 1964

2011-04-11T17:12:00.003-04:00

Source:

The New Yorker - 5/9/64

A backwoods conversation, 1967

2011-04-03T19:50:00.001-04:00

(click to enlarge)

Source:

The Daily Princetonian - 3/16/67

The Famous Corduroy Suit, 1957

2011-03-27T21:12:00.000-04:00

Source:

The Daily Princetonian - 10/10/57

Northwestern, 1965

2011-03-23T06:00:00.000-04:00

The 1965 Northwestern "Syllabus" yearbook.

Madras on the cover...

...and madras inside.

Rugged, 1965

2011-03-21T05:29:00.000-04:00

(click to enlarge)

Source:

The Daily Princetonian - 5/3/65

What Sort of Man Reads Playboy?

2011-03-17T08:00:00.006-04:00

Source:

flickr

Try pure wool Hopsack, 1965

2011-03-14T09:40:00.000-04:00

(click to enlarge)

Source:

The New Yorker - 9/11/65

Cornell, 1957

2011-03-09T07:25:00.006-05:00

Source:

Cornell University, Cornellian - 1957

Swiss Woolcott, 1963

2011-03-07T16:31:00.000-05:00

(click to enlarge)

Source:

The New Yorker - 11/30/63

With that English manner, 1947

2011-03-04T21:01:00.002-05:00

(click to enlarge)

Source:

LIFE - 10/27/47

Authentic "Mister T" Fashions, 1950

2011-03-01T00:18:00.000-05:00

(click to enlarge)

Source:

LIFE - 9/18/50

Shirts Made by Brooks Brothers, 1939

2011-02-22T20:34:00.000-05:00

(click to enlarge)

Source:

The New Yorker - 5/20/39

Authentic Ivy, 1959

2011-02-17T06:00:00.004-05:00

(click to enlarge)

Shoulders - All the current favorites follow natural lines, but the American Natural is slightly more built up, the Ambassador is sort of concave in appearance, the Continental is somewhat squared off, and the Ivy has a completely natural shoulder line.

Lapels - All models today have narrow lapels and the differences can generally be measured within an inch or less. However, the Natural and the Ivy have moderate notch lapels, the Ambassador a small notch lapel, the Continental either peaked or semi-peaked lapels.

Coat - ...the Ivy has a wider button placement and very natural lines.

Pockets - ...the Ivy, flap pockets.

Trousers - ...the Ivy a low rise and pleatless front.

Source:

The Spokesman-Review - 9/13/59

Long Overdue, 1962

2011-02-14T20:51:00.000-05:00

(click to enlarge)

Source:

The Daily Princetonian - 12/12/62

Can a sports shirt be in good taste? (1952)

2011-02-07T23:47:00.000-05:00

(click to enlarge)

Source:

The New Yorker - 1/5/52

Chipp, Fall and Winter, 1965

2011-02-03T11:03:00.002-05:00

(click to access additional images)

Source:

ejforbes.com - STYLE | Chipp, Fall 1965

Top Honors, 1978

2011-01-29T22:49:00.003-05:00

(click to enlarge)

Source:

Edmonton Journal - 9/19/78

Doing One Thing Well, 1960

2011-01-24T20:39:00.001-05:00

(click to enlarge)

Source:

The New Yorker - 10/15/60

Our Hand-Washable Sport Shirts, 1956

2011-01-19T00:45:00.000-05:00

(click to enlarge)

Source:

The New Yorker - 10/13/56

Our Racoon Collar Outercoat, 1958

2011-01-10T17:46:00.000-05:00

(click to enlarge)

Source:

The Williams Record - 10/29/58

Ivy League Look and the CIA, 1961

2011-01-06T06:00:00.000-05:00

(click to englarge)

Source:

The Evening News, Newburgh, NY - 5/4/61

And in related news...

Source:

Charleston (SC) News and Courier - 2/21/63

Williams Co-op, 1960

2011-01-03T13:38:00.000-05:00

(click to enlarge)

Source:

The Williams Record - 2/24/60

Choice of British Sportsmen, 1953

2010-12-27T16:49:00.000-05:00

(click to enlarge)

Source:

The New Yorker - 11/28/53

Christmas Gift Suggestions, Brooks Brothers, 1946

2010-12-24T11:26:00.002-05:00

Source:

Town & Country magazine, December 1946

via Brooks Brothers Facebook page

A Genuine Formal Button-down, 1963

2010-12-20T16:18:00.000-05:00

(click to enlarge)

Source:

The Williams Record - 5/1/63

Naturalaire, 1960

2010-12-14T20:06:00.002-05:00

(click to enlarge)

Source:

The Cornell Daily Sun - 10/3/60

J. Press Sport Jackets 'Larger than Life', 1968

2010-12-09T06:00:00.002-05:00

(click to enlarge)

Source:

Yale Daily News - 10/21/68

Welcome to Campus, 1953

2010-12-07T01:27:00.003-05:00

(click to enlarge)

Source:

The Daily Princetonian - 9/21/53

Discover the luxury of Lodenfrey, 1965

2010-11-30T03:29:00.002-05:00

(click to enlarge)

Source:

The Daily Princetonian - 11/22/65

Our Most Popular British Import, 1960

2010-11-16T17:33:00.002-05:00

(click to enlarge)

Source:

Yale Daily News - 4/18/60

Woodsman Jacket, 1966

2010-11-10T03:10:00.000-05:00

(click to enlarge)

Source:

Yale Daily News - 12/9/66

Frank O'Hara, American Poet

2010-11-04T07:00:00.001-04:00

Photograph of Frank O'Hara in his office at the Museum of Modern Art, New York, 1965. Photo copyright © Renate Ponsold Motherwell 1965, 1999.

O'Hara with John Ashbery at a taping for Daisy Aldan's poetry magazine. [source: wpi.edu]

with artist Larry Rivers

Frank O'Hara, 1926-1966

The New Brooks No. 3 Model, 1968

2010-11-02T17:08:00.001-04:00

(click to enlarge)

Source:

The Pittsburgh Press - 11/20/68

Tau Epsilon Phi, Dartmouth, 1953

2010-10-29T14:11:00.000-04:00

E. Digby Baltzell

2010-10-28T13:41:00.003-04:00

E. Digby Baltzell

Brooks Brothers - The Story of Our Ties

2010-10-27T14:18:00.006-04:00

Good news for sportsmen, 1955

2010-10-25T23:19:00.000-04:00

(click to enlarge)

Source:

The New Yorker - 11/12/55

Greeks, Cornell, 1957

2010-10-21T06:00:00.003-04:00

Source:

Cornell University - Cornellian, 1957

The Only Medium Priced Tailor at Yale, 1915

2010-10-18T21:32:00.001-04:00

(click to enlarge)

Source:

Yale Daily News - 10/4/15

Dartmouth, 1963

2010-10-15T10:06:00.003-04:00

Source:

Dartmouth College Aegis - 1963

Great character, 1964

2010-10-11T15:19:00.001-04:00

(click to enlarge)

Source:

The New Yorker - 8/29/64

Our Two-Button Suit, 1962

2010-10-05T00:48:00.003-04:00

(click to enlarge)

Source:

Pittsburgh Press - 3/11/62

New corduroy selections, 1966

2010-09-27T05:15:00.000-04:00

(click to enlarge)

Source:

Yale Daily News - 9/22/66