October 22, 2011

Camel's Back, 1958

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Source:

The New Yorker - 10/25/58

Shortly after the close of the World War, S. Stroock & Co., Inc., in its own laboratories, and with the aid of specialized chemists, skilled textile machinery technicians and intensively drilled workmen, began in its mills at Newburgh-on-Hudson, N.Y., a series of exhaustive experiments with the determination to produce commercially a cloth of 100% pure,  fine camel hair through the exhaustive use of the "noil" and the finest portion of the No. 1 Quality fibre after continuous combing. [. . .] The accomplishment of this task, the development by Stroock of this wholly-new method of processing 100% pure, fine camel hair - the production of a cloth "fit for a king," yet available to all - is today still one of the rare and outstanding achievements of Western World textile manufacturing, and so recognized throughout the length and breadth of Occidental countries.

Source:

The Story of Camel Hair by S. Stroock & Co., 1936

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 Source:

The Evening News - 11/8/68

Update:

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Source:

The Evening News - 6/15/85

3 comments:

  1. The graphic layout, colour scheme, photography and "attitude" in the ad is so well done, and so fresh to view.
    Thank you for the posting.

    ReplyDelete