Princeton, 1960

As always, click on the image to get an enlarged version.

Source:

Google's LIFE image archive

A gal needs three men, 1959

Source:

Saturday Evening Post - 4/4/59, via JonWilliamson.com

Author comment: Kuppenheimer was not a particularly "Ivy" brand, but they obviously followed the trend that year. And I like the copy. I'm considering a blog devoted entirely to blatanly misogynistic (or maybe just sexist) advertising of the 50's and 60's. This and the cigar post would be a good start.

You need not inhale

Yale, Through the Years

Skull and Bones 1861

Crew, Freshmen, Class of 1907

Crew, 1907

Crew, 1910

[Notice the change in collar style from 1907 to 1910]

Golf team, 1929

1935

1940

1942

Whiffenpoofs, 1949

Debate Association officers, 1949-1950

Pierson College, 1950

1955

Berkeley College, 1957

1958

1962

1962

Amy Solomon, the first woman to register at Yale, 1969


Yale Chauvinist Pig, tie for the 30th reunion of the Class of 1940 in 1970

1971

Source:

Yale University Library - The Manuscripts and Archives Digital Images Database (MADID)

The Ivy Look, A Brief Synopsis, 1955

Source:

Pittsburgh Press - 8/26/55

Yale, 1964

Source:

LIFE, via Portrait of the University

Sacks for Men? 1958

Sacks for Men? They Call Them Ivy-League Look

By Gay Pauley, The United Press

NEW YORK - Turns out the men beat us to the sack silhouette. And now they're going back to shape.

In rounding up the new trends in man's fashions, I asked one stylist if the stronger sex would be crawling into something even faintly comparable to the unfitted line of our sacks and chemises.

"We've had the straight look for years" he said. "We called it Ivy League."

He explained that this spring the fashionable male will look for clothes indentation at the waistline in suit jackets. But the men are joining us gals in another trend - we will wear shorter skirts, they will wear shorter topcoats and suit jackets, said Harold Dessler, of the men's and boy's wear inter-industry council.

In case any of you women plan to shop with husband or boy friend this spring, here are some highlights from the council.

Top suit silhouette: The three-button jacket, with trousers trim and tapered. The jacket this spring has a more cutaway front with flapped pockets and a narrower lapel.

If he's the conservative dressed, he will wear the middle button buttoned; if he's on the dashing side the top two buttons are closed.

Top color for spring is blue.

Grey-Flannel Ousted

"The grey flannel suit has had its hey-day," said the council. It's been replaced not only with the varying shades of blue, but with subtle chalk and pin stripes.

The stripe trend carries over into shirts, although the solid white is the number one seller.

This spring it competes, not with Madison Avenue pink but with television blue and grey.

Matter of fact there's so much white in men's wear in general, the laundry and cleaning people must be all smiles.

Ties are all white or white background with pattern. White shows in wool challis sports shirts, in slacks topped by striped or solid color blazers, or in combination with black, blue and brown in sports coats. Even all white socks are coming back, said the council.

Source - Miami News (Palm Beach Post) - 2/9/58