Elliott Gant and "The Bush", 1966

(click to enlarge)

"Say 'Gant' to those who are 'with it' and they know you mean The Shirt. The one with the button-down rolled collar, back button and hanger loop with tapered shirt to wear with tight pants."

Source:

The Miami News - 12/6/66

Author comment: This article appeared in the "Woman's World" section.