March 26, 2010

Clothes Revolution, 1968

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"At schools like Princeton, Amherst, Harvard, Yale and Virginia, where gray flannel slacks and expensive tweed coats were once the uniform of the day, contemporary male garb revolves around a pair of blue jeans or wash pants, a short-sleeved shirt, scuffed loafers, and a coat with fraying elbow patches.

Fathers who once were outfitted by J. Press, Brooks Brothers, Saks Fifth Avenue and Fenn & Feinstein are puzzled when their sons patronize local Army-Navy surplus stores or university co-ops."

Source:

Parade Magazine - 11/24/68

4 comments:

  1. Typical journalistic exaggeration. I can assure you that in 1968, gray flannel trousers and tweed jackets were still around and co-existed with less traditional campus garb.

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  2. Jeans, t-shirts and sneakers are at least as much a "uniform" as jacket and tie.

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  3. Well, we tend to forget that people still wore appropriate clothing for the situation then. Saying that jeans were hardly worn at all in the "good old days" is an exaggeration too.

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  4. Jovan: Yes, jeans were certainly" around", but only for very casual wear. More common in the pre-hippie era by far were chinos.

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