At least into the mid-70s Lacoste really did make the best (as far as I could tell) "polo" shirts. Their (near) demise as quality (adult) garment a few years later is a great example of how so-called brand management can have a short term success but eventually destroy the product that stared it all (e.g., Eddie Bauer).
When Lacoste markets their shirt as the original article aren't they pushing the idea that the essential design hasn't changed? What happened to the mysterious long tails?
LW and HTJ, please click on the link to 'Gypsy Wear Vintage' to view the other pages. The madras looks nice, but I passed on the others (including the strange patchwork gingham).
I hope you're gonna give us the following seven pages.
ReplyDeleteI second longwing's comment. Interesting to see that Lacoste seems to have always offered a wide selection of colors.
ReplyDeletegreat ad- enjoying the posts
ReplyDeletemax
At least into the mid-70s Lacoste really did make the best (as far as I could tell) "polo" shirts. Their (near) demise as quality (adult) garment a few years later is a great example of how so-called brand management can have a short term success but eventually destroy the product that stared it all (e.g., Eddie Bauer).
ReplyDeleteWhen Lacoste markets their shirt as the original article aren't they pushing the idea that the essential design hasn't changed? What happened to the mysterious long tails?
ReplyDeleteLW and HTJ, please click on the link to 'Gypsy Wear Vintage' to view the other pages. The madras looks nice, but I passed on the others (including the strange patchwork gingham).
ReplyDelete