May 5, 2009

Ivy Look goes massive, 1959

(click to enlarge)

Source:

SI - 5/11/59

1 comment:

  1. I was truly surprised to see "Ivy" used alongside "Ivy League" in 1959. I was in college in the early 60s, and I could've sworn that we only used "Ivy League" (and not "Ivy") to describe the look and the clothing. Perhaps I was wrong, perhaps not. Maybe it was just an advertising copywriter's innovation in 1959 that later took hold.

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